Welcome
This website is home to three specialist coaching brands, all delivered under one expert-led performance system.
Whether your goal is to improve how you move, perform better in sport, or feel confident stepping in front of a camera, our coaching adapts to you, your environment, and your lifestyle.
Our three pathways are:
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The Gym Academy – Personal Training & Performance Coaching
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Golf Fit Academy – Golf Performance, Fitness & Club Fitting
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PhotoFit – Confidence-Focused Body Transformation
Each brand has its own focus, but all share the same coaching principles, experience, and commitment to results.
The Gym Academy | Golf Fit Academy | Photo Fit based in Harpenden - TGA | GFA | PF
FITT 41 is located at
Rothamsted Research, West Common, Harpenden, Hertfordshire, AL5 2JQ
One Coaching System. Three Specialist Pathways.
Across all three brands, we deliver a hybrid level of coaching that blends:
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Face-to-face coaching
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Live 1:1 video coaching (FaceTime-style)
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Structured programmes that work anywhere—from fully equipped gyms to your living room with no equipment
This allows us to support clients in-person, online, or anywhere in between, without compromising coaching quality.
Expert Coaching You Can Trust
Led by Sports Performance specialist Chris Birch, with over 20 years of coaching experience, our team works with people of all ages, abilities, sports, and backgrounds.
From injury rehabilitation and long-term health conditions to elite performance and lifestyle transformation, every programme is:
✔ Individually designed
✔ Safely progressed
✔ Fully supported
You don’t need to fit a programme—the programme fits you.












